Ocoya vs. MeetEdgar: A Meetup With the Old School of SMM

Simon Orgulan
8 min
read
Technology
February 17, 2024

MeetEdgar is one of those old school social media management tools that has been around since 2014. And, quite frankly, any tool that survives as much as a decade in this industry can proudly wear the old school label. After all, this is a competitive space, with many different developers fighting for their slice of the SMM pie. The only question is, how do its offerings stack up against our very own Ocoya?

To arrive at a conclusion, we’ve pitted them up against each other and compared them across various different categories. To give you a quick spoiler, we’ve quickly come to find that the tools may look similar on the surface, but the difference that truly comes to the forefront is the underlying philosophy. MeetEdgar is all about recycling evergreen content, whereas Ocoya is willing to take a more daring approach in comparison by fully embracing the creative potential of AI technology and letting it create content from scratch rather than merely rewriting.

Both philosophies have their pros and cons, so let’s take a look at our comprehensive comparison of Ocoya vs. MeetEdgar.

Ocoya vs. MeetEdgar at a glance

Categories Ocoya MeetEdgar
Monthly pricing$15/$39/$79/$159 $25/$42
Platforms supported • Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• TikTok
• Instagram
• Facebook
• Twitter
• Pinterest
• TikTok
• LinkedIn
Features • Image/GIF designer
• Video generator
• Music library
• eCommerce
• Hashtags
• Captions
• Scheduling
• Analytics
• All your social media profiles in one place
• Ad campaigns
• Link shortener
• Background remover
• Evergreen content library
• Weekly automation time slots
• Autoposting
• Content variation
• Performance data
• A/B testing
• Engagement monitoring
Integrations • Shopify
• WooCommerce
• Canva
• Google Business
• TikTok
• YouTube
• Etsy
• BigCommerce
• Ecwid
• Zapier
• Airtable
• Make
• Adobe Express
• Unsplash
• Giphy
• Pexels
• Pixabay
• Dropbox
• Slack
• REST API
• Shopify
• WooCommerce
• Canva
• Google Business
• TikTok
• YouTube
• Etsy
• BigCommerce
• Ecwid
• Wix Commerce
• Zapier
• Airtable
• Giphy
• Unpslash
• Pixabay
• Pexels
• Dropbox
• Slack
• Telegram
• Pocket
• Wordpress
• Feedly
AI content generatorYesYes
CollaborationYes (plus theme customization and role assignment)Yes
eCommerceYes:
• Shopify
• WooCommerce
• BigCommerce
• Etsy
• Ecwid
Yes:
• Shopify
• WooCommerce
• BigCommerce
• Etsy
• Ecwid
Customer supportYesYes
ReviewsX/5 star average on:
• G2: 4.7
• Trustpilot: 4.7
• Cappterra: 4.7
X/5 star average on:
• G2: 4.2
• Trustpilot: 2.2
• Cappterra: 4.6

​1. Pricing

MeetEdgar pricing:


MeetEdgar gives you the option of paying monthly or annually. Regardless of how often you choose to be billed, you’re going to be asked to pick a particular pricing tier:

- Eddie: for roughly $25 monthly or $299 yearly, you will be able to manage 5 social accounts, with each additional one you choose to connect setting you back for $3.99. As for the number of scheduled posts you’re allowed to make, it’s unlimited even in the cheaper pricing tier. However, allowed weekly automations are pegged to 10 max, and you’re limited to 4 content categories. You also get to have a crew of 20 team members working on your project.

- Edgar: for roughly $42 monthly or $499 annually, you get to connect up to 25 social media accounts, with each additional one costing you $1.99. As with the more affordable pricing tier, you can enjoy an unlimited number of scheduled posts. Your weekly automation allowance, however, takes a massive leap from 10 to 1000, and customizable content categories grow from 4 to unlimited. This pricing tier also allows you to have 20 team members on board.


Ocoya pricing:

Ocoya, being the more flexible option, ltets you choose between4 pricing tiers:

- Bronze: Are you prepared to transform your online presence? Picture this: for a mere $15 a month, you open the door to a realm of endless opportunities! Take advantage of this extraordinary deal and seamlessly manage up to 5 social media profiles. Plus, extend a VIP pass to a trusted associate, plunge into the boundless potential of a single workspace, and harness the enchantment of 100 AI credits to turbocharge Ocoya's AI content creation and image generation capabilities. Join the revolution today!

- Silver: Get ready to unlock the gates to social media triumph for only $39 a month! Picture this: you'll have the power to connect with a whopping 20 social media profiles, enlist a dream team of 5 experts to elevate your strategy to new heights, and dive into a realm of boundless creativity with 5 fully customizable workspaces. But hold onto your hat because there's even more! You'll also receive a bountiful 500 AI credits and access to a robust AI-driven copywriting module that effortlessly crafts compelling and authentic content in over 28 languages.

- Gold: Get ready to take your digital game to the next level for only $79 per month! This incredible offer unlocks the ability to manage an impressive 50 social profiles, gather a dynamic team of 20 members to amplify your efforts, and design 20 vibrant workspaces to ignite your creativity. And guess what? That's not all – you'll also receive an amazing bonus of 1500 AI credits to turbocharge your online ventures.

- Diamond: Picture this: for a mere $159 a month, you can unleash the full power of your digital prowess with Ocoya! Imagine dominating 150 social profiles, rallying 50 team members to your cause, and seamlessly navigating between multiple workspaces without limits. With unlimited AI credits at your disposal, content creation becomes a walk in the park. And that's not all – Ocoya throws in advanced analytics, branded reports, and seamless REST API integration for ultimate customization and software harmony. It's not just a platform; it's your passport to unstoppable digital triumph!

2. Platforms supported

MeetEdgar supports:

- Facebook

- Twitter

- Pinterest

- LinkedIn

- Instagram

- TikTok

Ocoya supports:

- Facebook

- Twitter

- Pinterest

- LinkedIn

- Instagram

- TikTok

In this category, it’s very much the same, as both tools support all the main social media networks.

3. Features

MeetEdgar has a certain design philosophy that revolves around using evergreen content and creating variations of it on the fly. As you can see from the descriptions down below, they heavily focus on making that task as streamlined and simple as possible. We’ll give you a quick rundown of each.

- Evergreen content library: organized by category, MeetEdgar makes it easy to find content that is likely to resonate with your target audience. And when fresh ideas dry up, it will simply re-share one of the older ones.

- Weekly automation time slots: never worry again about manually keeping your audience engaged, as MeetEdgar will automatically spin around and republish evergreen content you’ve published in the past.

- Autoposting: keeping on top of your SMM campaigns requires time, dedication, effort and manpower, or at least that’s how it used to be in the old days. To allow you to focus on other aspects of running your business, MeetEdgar will auto-repost content you’ve published in the past.

- Content variation: to add some freshness to your campaigns, the content of the post will be a variation that’s based on the original rather than the original in its unaltered form.

- Performance data: guesswork is to be avoided if at all possible. In line with this mantra, MeetEdgar gives you a glimpse into the top performing posts, so you can base your decisions on concrete data that showcases what your audience responds best to.

- A/B testing: a methodology that’s well known among paid ad specialists is now being applied to social media. In essence, MeetEdgar allows you to create multiple variations of a particular post and then measures which one got the most clicks and views.

- Engagement monitoring: a feature that lets you monitor engagement across multiple social media channels from the same spot.

Picture Ocoya as the ultimate Swiss Army Knife for social media – a dynamic powerhouse bursting with a plethora of features. It's more than just a tool; it's a complete solution that caters to all your needs for social media management, collaboration, content creation, and scheduling. But why stop at imagining? Let's roll up our sleeves and delve into each of these remarkable features, unlocking their full potential step by step!

- Image/GIF designer: Say goodbye to the hassle of hopping between platforms to create eye-catching images and animations. With Ocoya's built-in editor, everything you need is right at your fingertips!

- Video generator: Ocoya's multimedia magic extends beyond just images. Now, take your social media posts to the next level by effortlessly adding captivating videos directly from the platform, no third-party tools required!

- Music library: When you're jazzing up your social media posts with videos, why settle for dull? With Ocoya, spice things up effortlessly by adding a licensed track from its expansive music library. Let your content sing with personality!

- eCommerce: Maximize the potential of social media to amplify your eCommerce campaigns! With Ocoya, effortlessly connect with leading eCommerce platforms like Shopify and Woocommerce in just a few clicks. This means you can effortlessly promote your top products whenever inspiration strikes. Say hello to seamless integration and endless possibilities for boosting your online sales!

- Hashtags: Unlock the power of Ocoya's smart hashtag analytics to ride the wave of what's hot and find the perfect hashtags to elevate your content's visibility and engagement. And the best part? It's as easy as clicking a button!

- Captions: Make your images pop with personality by adding custom captions that capture attention and tell your story!

- Scheduling: Take charge of your social media game by scheduling your posts in advance, ensuring they go live when your audience is most active and engaged. No need to fret about missing out on opportunities while you're tied up in meetings or events – Ocoya has got you covered, handling everything seamlessly on your behalf.

- Analytics: Ever found yourself pondering which posts hit the mark and which parts of your strategy really shine? Say goodbye to wondering with Ocoya's advanced analytics at your fingertips!

- All your social media profiles in one place: Wave goodbye to the headache of manually posting to each of your social media profiles! With Ocoya's centralized dashboard, you can effortlessly access and manage them all from one convenient location.

- Ad campaigns: Navigating the budgeting maze of Facebook and TikTok ad campaigns can be a real puzzle, but fear not! Ocoya streamlines the process, empowering you to optimize your ad spend with ease.

- Link shortener: Step into the spotlight with Ocoya's delightful Jubb.ly link shortener! It's not just a pretty face – it's a powerful click-tracking tool that effortlessly reveals which of your links are grabbing the most attention, allowing you to gauge your audience's engagement with ease.

- Background remover: Spotted an image you love but wish you could change the background? Easy peasy! With Ocoya's clever algorithms, say goodbye to unwanted backgrounds in just one click.

On top of that, Ocoya’s public roadmap is the transparency you’ve been looking for, so you can stay ahead of what’s going on at the development front. The community gets to vote for the features it wants to see and the development crew prioritizes them. Pretty neat!

4. AI content generator

MeetEdgar technically supports AI content generation, but its approach to it is somewhat different. In essence, they will let you pick from a content library of pre-curated evergreen content and then have you utilize the tool’s AI-powered rewriting capabilities to make it fresh and original. Ocoya, on the other hand, focuses on letting you create content from scratch with the help of AI, utilizing smart prompts to shape it exactly the way you’ve envisioned it to be.

Get ready to be blown away by the unmatched power of Ocoya's AI copywriter! With a simple click, you'll have the ultimate weapon to create persuasive and irresistible copy that stands head and shoulders above the rest. This groundbreaking tool supports a whopping 28 languages and effortlessly crafts engaging content, whether it's product descriptions, ad copy, blog titles, or full-fledged social media posts. In just seconds, you'll have a goldmine of compelling variations right at your disposal, unlocking endless opportunities to charm and captivate your audience.

5. Collaboration

If you’re collaborating with team members and third-party associates, MeetEdgar makes it easy for them to chime in. You can invite up to 20 users. As long as you have their email address, you can send an invite to them from within the platform. You have the freedom to customize permissions for each member, and you can revoke them or even delete a member at any time.

With Ocoya, you're the conductor of a collaborative masterpiece, turning teamwork into a symphony of seamless harmony. Bid farewell to the clutter of scattered project files; everything finds its place in one beautifully organized hub. Explore the liberty of multiple workspaces that you can effortlessly transition between, each reflecting your unique style with customizable themes and colors. Bringing new teammates on board? It's as easy as a gentle breeze – simply send out email invites directly from Ocoya. And with roles like admin, manager, or viewer, you have precise control over who wields the platform's power and accesses its features.

6. eCommerce

MeetEdgar does support various popular eCommerce integrations, although that’s not its main focal point. The likes of Shopify, Etsy, and WooCommerce are all there, but keep in mind that certain third-party integrations are made possible exclusively through Zapier.

Meet your silent ally in the journey to eCommerce triumph – Ocoya! It effortlessly syncs with your online store, whether it's Shopify, WooCommerce, BigCommerce, Etsy, or Ecwid, covering all the big players in the eCommerce game. This seamless integration paves the way for crafting clever and irresistible social media posts to flaunt your products, all right from the heart of the Ocoya platform.

Unlock the boundless potential of Ocoya's AI content generation module to ignite your creativity and reclaim precious time. But wait, there's more! Dive into Ocoya's eCommerce module, where a sprinkle of magic awaits with its one-click background removal feature for product images. As if that weren't enough, it even fetches the perfect hashtags for each social media platform, freeing you to concentrate on propelling your business forward.

7. Customer support

MeetEdgar makes it easy to get in touch with their customer support team and you can find the contact details straight on the official website. You can send an email to them directly or use the ‘contact us’ form. In addition to that, they have a resources center on their website where you can learn more about the tool’s features and how best to utilize them.

Embark on an enlightening journey through Ocoya University, where a wealth of knowledge awaits! Explore our vast library packed with answers to your burning questions. Navigate through our FAQ section and unearth a treasure trove of enlightening articles to fuel your curiosity. But it doesn't end there – at any time, you can tune in to Ocoya's YouTube channel for video walkthroughs that explain how things work. Also, we invite you tjoin Ocoya Facebook group that serves as gateway for you to connect with like-minded users, fostering a thriving community of mutual support and collaboration.

8. Reviews

G2: Ocoya boasts an impressive 4.7 out of 5 star rating. MeetEdgar currently holds a 4.2 star average. Close, but this one goes to Ocoya!

Trustpilot: Ocoya’s 4.7 star rating puts MeetEdgar and its 2.2 star rating to shame.

Capterra: Ocoya once again received a 4.7 star average rating, ever so slightly outpacing the one of MeetEdgar that currently sits at 4.6 stars.

9. The verdict

Before reaching the final verdict, let us provide a brief comparison that’s based on comparing each of the main categories side-by-side.

First off, we have to say that MeetEdgar’s pricing tiers are objectively much less flexible than Ocoya’s. It’s like having a menu with 2 options to pick from compared to a menu with 4. Plus, Ocoya lets you get started for less.

In terms of platforms supported, it’s more or less the same – you will find that the main ones you need to worry about are all there.

The biggest differences are in terms of features available. Although both tools look similar on the surface, you will find that the underlying philosophies couldn’t be more different. MeetEdgar primarily focuses on repurposing content and rewriting it using AI, whereas Ocoya is all about creating content from scratch, the kind that perfectly aligns with your brand and tone of voice. As for which bouquet of features you prefer, that will probably depend on your campaign goals.

Both platforms allow for seamless collaboration, there’s not much else left to be said there.

When it comes to customer support, it’s slightly different. What can be said for Ocoya is that we place a tremendous lot of effort and care into creating example-based tutorials that effectively guide you through the process, so that should resolve 90% of queries our users might have. As for the rest, recently, Ocoya has partnered with Fiverr and Upwork, allowing you to easily access certified experts that will work with you one-on-one to bring your campaigns to life, resolve a technical issue, or assist you in any other way you’d like.

As for the reviews on third-party review platforms, Ocoya is the clear winner out of the two. We’ll let the people’s verdict stand on this one!

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