On average, people spend two hours and twenty-seven minutes on social media daily. As a savvy marketer, you're likely quite familiar with the importance of creating great social media content and maintaining a regular posting schedule. The connections and interactions that the likes of Facebook, Instagram, LinkedIn, YouTube, TikTok, and X offer are valuable in gaining and keeping customers. But like most businesses, you may wish you had more time or hands on deck to devote to social media marketing. Running campaigns, writing posts, designing accompanying graphics, engaging with your social media community can challenge your brain and lead to the occasional burnout.

There's good news - AI content tools make excellent social media assistants, generating ideas and content in a snap. Here are some ways in which generative AI tools can help you build and maintain engaging social media pages.

1. Get fresh content ideas

The competition for attention on social media is stiff. The quality and variety of content matters a great deal in growing your follower base and encouraging their engagement. AI content generators can take over some areas of social media marketing, allowing you more time for social listening, competitor research, creative thinking, and other aspects that benefit from a human touch.

A popular use of AI content tools is to generate topics for social media and blog posts based on the theme you provide and/or your website URL. Even though audience surveys and interactions on your social media pages can provide plenty of ideas for your posts, your ideas repository won't always stay full. That's where an AI social media marketing platform like Ocoya can step in to assist you. Ocoya can give you tons of ideas for impactful social posts.

All you need to provide is a simple description of what you're looking for and the AI will generate several high-converting captions for you in no time. The AI Assistant on Ocoya also gives you fresh ideas and helps you repurpose your existing content so you can use every piece of content to its full potential.

2. Create engaging posts in half the time (or less)

Coming up with catchy and engaging content for social media posts isn't always easy. An AI content tool comes in handy, creating custom posts that you can edit or share as is. The time savings from auto-generating multiple posts in one go for all your social networks can be pretty substantial. AI tools are also likely to create consistently high-performing content and make your social media pages, and by extension, your brand, stronger.

A tool like Narrato's AI Content Genie or the AI social media post generator can come in really handy in this case. Here's why:

• Narrato is a potent idea engine for all the top social media sites, including Instagram, Facebook, LinkedIn, Twitter, TikTok and YouTube. You can use the topic generator for blog posts, which you may be sharing on your social media pages.
• The AI Content Genie automatically creates custom posts with your theme and website URL as references. It will add captions, images, emojis, and calls to action to posts, making them interesting and actionable.  
• Narrato's AI social media post generator offers a number of AI templates for various types of posts on social media sites, including Facebook, Instagram, X, YouTube, LinkedIn, and more.
• The platform offers one-click publishing support to all major social media platforms and CMSes. This means you can publish or schedule the content to Facebook, LinkedIn, Instagram, WordPress, and Webflow directly from Narrato.  
• Narrato integrates with any app or CMS of your choice through its API or Zapier, so you can build your own automations.

Apart from this, Narrato offers 100+ AI tools and templates for blog content, copywriting, email marketing, and more. It also offers strong project management and collaboration tools.

The combined intelligence of humans and AI working together can significantly improve your social media marketing, boosting both sales and customer loyalty.

3. Create unique images for your social media posts

Do you use stock photo galleries or spend hours each week creating social media images from scratch? AI is the middle ground, allowing you to create unique and creative social media images. You can use an AI image generator to quickly glam up your social media pages just as you'd like. Here's a partial list of what you can do with an AI image generator:

• Create images and art based on your text descriptions. Trained on vast data sets containing billions of images and captions, AI image tools can generate realistic visual content based on your textual prompt. You can get as creative as you'd like!
• Some AI image tools fuse different styles, attributes, and concepts to produce original images. For example, Open AI's DALL.E allows you to create anthropomorphized versions of animals and objects.
• Another use is converting one style of image to another, such as transforming photos into anime images, which is a feature of Canva's AI image generator.
• You can enhance images without requiring editing expertise. For example, Canva's AI Image Sharpener allows you to sharpen and improve the clarity of blurry images with just a few clicks.
• Experiment with different image styles, including watercolors, bokeh, neon, motion blur, emotive/moody, outdoor photo style, indoor photo style, and more.
• AI content tools may, apart from image generation capability, include curated image and GIF galleries.

If you have a plan for how your social media images should look, an AI image generator can help achieve visual consistency and reinforce the look and feel of your brand online. You can also put an AI image generator to work on further enlivening your blog posts, presentations, newsletters, and other marketing materials.

4. Boost the fun quotient with memes

Funny and relatable memes connect with people instantly, which is why brands use them to create lively and engaging social media pages. AI meme generators make light work of creating memes or scouring for them online. Sypermeme.ai is a popular meme generator that can create a wide variety of memes based on your text prompt. You can use the tool's meme template or upload a photo. It uses GPT-3 technology, assuring creative and relevant memes without watermarks.  

Supermeme.ai has a curated meme template database that's updated with the latest templates. A neat feature is the ability to generate memes in over 110 languages. If you're a global brand, the tool is ideal for localizing your memes to specific audiences and driving up engagement.

5. Run a poll instantly

Social media polls are interactive and make your audience feel heard. Depending on how interesting and timely your poll is, you may elicit a large volume of interactions. A poll is an effective strategy to get real-time feedback on who your audience is, and understand their tastes and identify and solve issues they face.

An AI poll generator for social media only requires you to provide a theme around which the poll/contest will be created. You can generate a couple of interactive questions, and curate them to make them even more interesting and reel your audience in. If you're running a poll to gather customer feedback or conduct audience research, an AI poll generator is handy for quickly generating micro polls and consolidating the findings into a report.

If you're on Instagram, you can use Taskade's AI Instagram Poll Idea Generator for fresh and creative ideas that boost the engagement rate. Supply a prompt related to your business or product and the tool will generate a tailored question in your Stories that anyone clicking on them can answer. Open-ended polls allow participants to express their ideas freely. You can also generate a close-ended poll containing options for followers/fans to choose from, which is possible with Narrato's AI social media poll generator.

6. Create captivating videos

An AI video generator lets you create videos with a text input. It comes in handy to streamline your video production and saves you the cost of hiring a video production agency for all your video marketing needs. The marketplace for AI video generators is growing and includes sophisticated tools that are quite easy to master.

Pictory is perfect for creators who have little or no experience creating videos. It transforms scripts and written content into videos. You can, for example, convert your blog post into an interactive, engaging video, and use it for your social media or website. Pictory also automatically captions your videos, which is an important feature given how most people watch videos without the sound on.

The AI-powered social video generator also creates short-form video content like highlight reels, which attract high engagement on Instagram and Facebook. Editing videos with Pictory is easy and takes into account that some users may not be experienced video editors. You can edit a video using text; simply edit the text transcript to cut, trim, and rearrange video parts.

7. Generate compelling YouTube descriptions

If you were wondering whether people read descriptions of YouTube videos, the answer is an emphatic yes. Some users read them to decide whether they want to continue watching a video. They might click the "Show More" button to go through the entire description while the video plays.

Some AI content creation tools generate YouTube descriptions, which is especially useful if you share multiple videos each week to your YouTube channel. Narrato, for instance, has ready-made AI templates for generating YouTube video descriptions. Ahrefs YouTube Video Description Generator analyzes your video content and generates SEO-optimized descriptions, with relevant keywords, links, and hashtags. TextCortex and WriteMe.AI are some more examples of video description generators that create catchy, optimized video descriptions within seconds.

8. Repurpose your best-performing posts

Recycling old posts is not old wine in a new bottle. The posts can be modified with new data, inserted with the latest trend, or improved upon and shared to highlight a current issue or important message. The good news is that you can repurpose your social media posts faster and better with guidance from AI, and Feedhive is just the tool for it.

FeedHive's AI writing assistance generates posts based on your prompts. It lets you copy the parts of the output you want to keep and creates your next post. Repurposing saves you time on creating entirely new content.

FeedHive's AI-powered performance prediction allows you to fine tune your post for maximum engagement. Its AI-powered conditional posting is for measuring the engagement for a post. You can add 'Buy Now' CTAs to posts that have a high likelihood of achieving a high engagement rate.

The tool also repurposes your social media videos, allowing you to transform your YouTube videos for TikTok. You can easily bring new energy to an existing video and make it a hit across different platforms.

It is only onwards from here

As brands increase their utilization of AI tools for social media management, laggards will be left behind. AI content assistants give you hours of time back each week. They make possible what you cannot achieve on your own or with a small team, such as video creation or creative social media graphics. Familiarity with AI-based media content creation will help you upgrade to more sophisticated tools in the future and achieve a high level of content generation and marketing efficiency.

Apart from content generation, AI tools help with other aspects of social media engagement, such as influencer marketing and customer service on social media channels. Exploring AI tools for social media is worth your time. With the right tools for your needs, you will be able to do more with less and drive better social media marketing results.