Do you still remember the old dinosaur days of social media where you had to manually publish each post at the perfect time, often disturbing your peaceful slumber just to reach out when your audience is the most likely to respond? It’s a distant memory, but for many people, it’s not a fond one. Enter the new age of social automation where AI efficiently steps in to help you not only prepare your content with the help of generative marketing, but also post it when the time is right, utilizing data-driven analytics.
Of course, Ocoya is not the only player in the field. Among our competitors are various social media scheduling tools, with Zoho Social being one of them. Having launched in the year of 2015, it was designed as a tool to help users manage their social media presence, whether it be individuals, small business owners or large enterprises. The tool has evolved over the years, adding collaboration features, performance tracking, and even its own CRM. As the ever-changing nature of social media keeps adapting to the new generation, can Zoho Social measure up?
Let’s find out!
Ocoya vs. Zoho Social at a glance
1. Pricing
Zoho Social pricing:
To accommodate different use cases and needs, Zoho Social offers multiple pricing tiers:
- Free. The free plan won’t cost you a dime. It allows 1 brand with 1 team member to manage various social media profiles, including Facebook, Twitter, Instagram, Linkedin and Google Business profiles. It also comes with customer support features and a browser extension. At the free tier, Zoho social gives you 6 publishing channels in total.
- Standard. At $10 a month, you get everything the free package gives you, plus the ability to schedule posts on Pinterest, TikTok, Mastodon, Threads and Bluesky. In addition, by becoming a paying customer, you unlock extra features such as recent posts, drafts, image editing, link shortening, calendar, multi-channel publishing, activity log, reports, and user tagging. Standard tier of Zoho Social gives you 11 publishing channels to play around with.
- Professional. Bump it up to $30 a month and you’ll get all the previous perks, the same number of brands, channels, and team members, plus additional features such as custom video thumbnails, media library, bulk scheduling, post insights, repeat posting, CustomQ, pause/resume content, connections, access to Bit.ly (the popular link shortener), notifications, livestream, scheduling reposts, mute & block accounts, Instagram first comment, cloudpicker, RSS feeds, messages, popular posts, and an upgrade to your dashboard. Keep in mind that bumping from Standard to Professional tier doesn’t give you access to additional publishing channels, merely additional features.
- Premium. At $50 a month, that’s the highest tier you can get as a non-agency member. This bumps up your publishing capacity to 14 channels and allows up to 3 individuals to work on your project simultaneously. So apart from the social networks you can post to with other plans, you also get access to YouTube, WhatsApp and Telegram. In the feature department, you get access to several collaboration features, reports dashboard and custom reporting, content targeting, UTM targeting, post exporting, SmartQ, post discussion, role assignment and management, video chatting with team members, InboxNew, content approvals and workflow features, lead generation, as well as Zoho CRM and Zoho Desk integrations.
- Agency. If you’re doing a high volume of business, you may want to consider bumping up to $275 per month. This effectively lets you manage 10 different brands, post to 140 social media channels, and have 5 team members working on your project. This pricing plan also comes with several additional features, including client invites, portal customization, scheduling and emailing reports, the ability to brand your reports, custom view for clients as well as a free login for clients.
- Agency Plus. At $400 a month, this is the highest pricing tier that’s meant for large-scale business operations and big agencies. It comes with an allowance of 20 brands and 280 publishing channels while the size of the team members is capped at 5. In essence, it expands the Agency package by adding in 10 additional brands.
Ocoya pricing:
With its 4 pricing tiers, Ocoya offers plenty of flexibility:
- Bronze: ready to transform your online presence like never before? For just $15 a month, you’ll gain access to a game-changing toolkit that puts limitless possibilities at your fingertips! Take charge of up to 5 social media profiles with ease, collaborate seamlessly by granting special access to a trusted colleague, and explore the endless creativity of a single, powerful workspace. Plus, harness the brilliance of 100 AI credits to elevate your content game with Ocoya’s cutting-edge AI-powered content creation and image generation. Don’t just manage your online world—master it!
- Silver: for a mere $39 in monthly fees, unlock the ultimate toolkit for social media success! Picture this: managing up to 20 social media profiles like a pro, building a dream team of 5 experts to amplify your strategy, and diving into 5 fully customizable workspaces designed to fuel your creativity. And that’s not all—get 500 AI credits to supercharge your content game, plus an advanced AI-powered copywriting module that crafts compelling, natural, and persuasive content in over 28 languages. Elevate your social media game and make your vision a reality—starting today!
- Gold: at $79 a month, it’s time to take your digital presence to extraordinary heights! Imagine managing a jaw-dropping 50 social profiles with ease, rallying a team of 20 experts to bring your vision to life, and designing 20 vibrant workspaces that spark boundless creativity. And the perks don’t stop there—you’ll also unlock a massive 1500 AI credits to turbocharge your content creation and take your online strategy to the next level. This is your all-access pass to digital domination—are you ready to seize it?
- Diamond: for $159 a month, unlock your full, unlimited digital potential with Ocoya! Imagine effortlessly managing a staggering 150 social profiles, empowering a powerhouse team of 50, and working without limits across multiple dynamic workspaces. The best part? With unlimited AI credits, content creation becomes effortless and boundless. But that’s not all—Ocoya raises the bar with advanced analytics, sleek branded reports, and seamless REST API integration, giving you unmatched customization and software synergy. This is your all-in-one ticket to unstoppable digital success—are you ready to lead the charge?
2. Platforms supported
Zoho Social supports:
- Google Business
- TikTok
- Mastodon
- Threads
- Bluesky
- YouTube
- Telegram
Ocoya supports:
- TikTok
While Zoho Social may support slightly more platforms at the time of writing, Ocoya’s approach is to focus on quality rather than quantity. In other words, what we cover, we do better and more extensively!
3. Features
Zoho Social comes with features for various use cases:
- Recent posts. Allows you to view recent posts that you made.
- Drafts. Instead of posting something immediately, this feature allows you to draft and preview it instead.
- Image editing. Enrich your social media posts by adding images that you can edit straight from the dashboard.
- Link shortening. Instead of posting those ugly-looking long links, you can shorten them and make them more practical and prettier.
- Calendar. An overview of the posts you’ve scheduled.
- Multi-channel publishing. Allows you to post to multiple social media channels from the same source.
- Activity log. An overview of what you’ve been doing with your account.
- Reports. A feature that allows you to generate a report of what you’ve accomplished for your client.
- User tagging. Tag different users to keep things manageable, tidy and clean.
- Video thumbnails. Since thumbnails are one of the most important elements of a video, a feature to generate them straight from the tool is bound to come in handy.
- Media library. An array of re-usable elements that help you when structuring social media posts.
- Bulk scheduling. Schedule a bunch of posts in advance rather than adding them one by one.
- Post insights. Gain a glimpse into the analytics to help you determine which of your posts performed well.
- Repeat posting. A time-saver so you won’t have to manually re-schedule posts that you’d like to go out again.
- CustomQ. Allows you to create a posting structure aligned towards consistency.
- Pause/resume content. Freeze and prevent your posts from going out without having to delete them.
- Notifications. Receive a notification when an important event gets triggered (such as a post being published).
- Livestream. A collaboration feature that streamlines communication between team members.
- Scheduling reposts. A scheduler that sets up your social media posts to go out at a predetermined time.
- Mute & block accounts. Silence accounts on demand.
- Instagram first comment. Since it’s hard to incorporate links along with the post, this feature ensures that you secure the most optimal placement for them: the top comment.
- Cloudpicker. A feature designed for uploading various media formats to the cloud and managing them.
- RSS feeds. A way to manage content from various RSS sources.
- Messages. Efficiently respond to messages from other social media users.
- Popular posts. Easily deduce what your most-viewed posts are.
- Collaboration features. Suitable for agencies and teams working on a project simultaneously.
- Content targeting. Leverage smart geo insights and audience segmentation features to improve engagement and produce the kind of content that is bound to resonate with your target audience.
- UTM targeting. Set up UTM parameters directly within the platform for the links you publish.
- Post exporting. Export your posts and import them into another platform or tool of your choosing.
- SmartQ. Optimize the scheduling of your posts by setting them to go out at a time where the likelihood of engagement is the greatest.
- Post discussion. Enhance the collaboration between your team members by making it easy to communicate between one another.
- Role assignment and management. Useful when hiring freelancers or team members and assigning responsibilities, access limitations etc.
- Team video chat. A useful feature that streamlines collaboration between team members.
- InboxNew. A unified communication manager for centralizing communication between different social media channels.
- Content approvals. Request a post prepared by a team member to be approved before it goes out.
- Lead generation. Helps you engage with prospects so as to convert your interactions into actionable leads.
- Client invites. Invite a client to overview the work that’s being done on your project.
- Scheduling and emailing reports. Automatically generate a report and mail it out to your client.
- Report branding. Reports that are specific to one of the multiple brands you may be managing.
- Custom view for clients. Allows clients to oversee the progress of your work.
- Free login for clients. Grants access to your client without billing them for it.
Think of Ocoya as your ultimate Swiss Army Knife for social media—a powerhouse packed with everything you need to dominate the digital landscape. This isn’t just another tool; it’s your all-in-one solution for effortless social media management, seamless collaboration, and next-level content creation and scheduling. Why settle for less when you can have it all? Dive in now and discover how Ocoya’s incredible features can supercharge your strategy and deliver results like never before!
- Image/GIF designer: say goodbye to the hassle of switching between platforms to create stunning images and animations. With Ocoya's powerful built-in editor, everything you need to design eye-catching visuals is right at your fingertips. Create, customize, and captivate—all without ever leaving the platform!
- Video generator: Ocoya’s multimedia tool takes your content to the next level—and it doesn’t stop at images! Now, you can make your social media posts truly pop by adding captivating videos directly from the platform. No need for third-party tools—everything you need to create scroll-stopping content is built right in!
- Music library: why settle for ordinary when you can make your social media posts unforgettable? With Ocoya, adding videos is just the beginning. Take it up a notch by pairing them with the perfect licensed track from Ocoya’s expansive music library. It’s never been easier to set the tone and captivate your audience like a pro!
- eCommerce: turn your social media into a sales-driving powerhouse! With Ocoya, you can seamlessly integrate popular eCommerce platforms like Shopify and WooCommerce in just a few clicks. Showcase your best products, post effortlessly, and watch your campaigns soar to new heights—all from one powerful platform.
- Hashtags: boost your reach and engagement with Ocoya’s smart hashtag analytics! Instantly discover trending hashtags and get tailored recommendations for the ones that perfectly match your content. The best part? It’s all done with just one click—making it easier than ever to maximize your visibility and make your posts shine!
- Captions: transform your images into scroll-stopping content by adding personalized, attention-grabbing captions. With the perfect touch of creativity, every post becomes a powerful engagement magnet!
- Scheduling: take control of your social media strategy with Ocoya’s advanced scheduling! Plan your posts ahead of time and ensure they go live at the perfect moment—when your audience is most engaged. Whether you’re in a meeting, at an event, or simply off the clock, Ocoya has you covered. Say goodbye to missed opportunities and let your content shine while you focus on what matters most!
- Analytics: curious about which posts drive the most engagement and which strategies deliver the best results? With Ocoya’s advanced analytics, you’ll have all the answers—no more guessing, just data-driven success! Uncover exactly what works and elevate your strategy to new heights!
- All your social media profiles in one place: tired of the tedious task of posting to each social media profile individually? With Ocoya’s centralized dashboard, you can manage all your profiles from one powerful platform—saving you time and effort while maximizing your impact!
- Ad campaigns: maximizing your budget for Facebook and TikTok ads doesn’t have to be a challenge. With Ocoya, you can effortlessly optimize your ad spend, ensuring every dollar works harder to boost your results and drive real success!
- Link shortener: unlock the power of Jubb.ly, Ocoya’s sleek link shortener, designed to take your click tracking to the next level. Instantly see which links are driving the most engagement, so you can fine-tune your strategy and maximize your audience’s interaction with every click!
- Background remover: found the perfect image but not loving the background? No worries! Ocoya’s smart algorithms automatically detect and remove unwanted backgrounds with just a single click, making it effortless to create flawless, professional-looking visuals in seconds!
With Ocoya’s public roadmap, you’ll get the transparency you’ve always wanted! Stay ahead of the curve by tracking upcoming features and improvements, while the community votes on what matters most. The best part? Ocoya’s development team prioritizes what you want to see—ensuring your needs always come first. How’s that for innovation?dasd
4. AI content generator
Zoho Social allows you to generate various types of content using Zia that’s based on OpenAI. Whether it be captions or posts, Zia has got you covered. The engine can also naturally insert appropriate emojis and suggest relevant hashtags. In case you’re not satisfied with a particular version of a post it spits out, you can rephrase existing drafts until you find the variation that you like. Zia allows you to generate content in multiple languages.
Get ready to unleash the full power of Ocoya’s AI copywriter and transform your content creation! With just one click, you’ll craft a persuasive, attention-grabbing copy that stands out from the crowd. This game-changing tool supports 28 languages and effortlessly generates everything from product descriptions and ad copy to blog titles and complete social media posts. In seconds, you’ll have a wealth of captivating variations at your fingertips, unlocking endless possibilities to engage, captivate, and convert your audience like never before!
5. Collaboration
The Zoho Social platform allows team members to work together seamlessly by defining specific roles and permissions, ensuring that everyone has access to the relevant tools and information needed for their tasks. Users can discuss content ideas, review drafts, and share reports within a dedicated collaboration space, facilitating real-time feedback and decision-making. The ability to tag colleagues in discussions keeps everyone informed and involved, while notifications ensure that important updates are not missed.
With Ocoya, collaboration becomes a seamless, synchronized experience. Say goodbye to the chaos of scattered files—everything you need is organized in one powerful hub. Effortlessly create multiple workspaces that reflect your unique style with custom themes and colors, and switch between them with ease. Inviting new teammates is a breeze—just send email invites directly from Ocoya. Plus, you can fine-tune their access with customizable roles like admin, manager, or viewer, giving you complete control over your team’s experience and unlocking the full potential of the platform!
6. eCommerce
Zoho Social offers a range of eCommerce features designed to help businesses effectively manage their social media presence while driving sales. One of the standout functionalities is the ability to connect and sell on major social platforms such as Facebook and Instagram, allowing businesses to set up shops directly on these channels and showcase their products to a wider audience.
The integration with Zoho CRM enables seamless tracking of customer interactions and lead generation, ensuring that social engagements can be converted into actionable sales opportunities. Additionally, the unified inbox feature allows for efficient management of customer inquiries related to products and orders, ensuring prompt responses and enhancing customer service.
Ocoya is your ultimate eCommerce partner, seamlessly integrating with top online stores like Shopify, WooCommerce, BigCommerce, Etsy, and Ecwid—covering all the major platforms. This integration empowers you to effortlessly create captivating social media posts that showcase your products, all from within the Ocoya platform.
But that’s just the beginning! Tap into Ocoya’s AI content generation to spark creativity and save time. Need to make your product images pop? Ocoya’s one-click background removal works like magic, instantly transforming your visuals. Plus, Ocoya intelligently pulls the most relevant hashtags for each platform, giving you more time to focus on growing your business and less time spent on the details. With Ocoya, success is just a click away!
7. Customer support
To contact Zoho Social's customer support, users have several options depending on their subscription level. For immediate assistance, you can reach out via phone using the toll-free numbers specific to your region, which are available for paid subscribers during business hours. Alternatively, you can send an email to support@zoho.com for product-related inquiries. Responses are typically provided within 1-2 business days. Additionally, Zoho Social offers a help center with a knowledge base, community forums, and tutorial videos to assist users in finding solutions independently.
Ready to supercharge your Ocoya experience? Dive into Ocoya University - your ultimate treasure chest of knowledge! From a detailed FAQ to expert-led articles, it’s packed with everything you need to master the platform and take your social media game to new heights. But wait, there’s more! Jump into Ocoya's YouTube channel for dynamic, hands-on demos that bring the platform’s features to life. And the excitement doesn’t stop there - join the buzzing Ocoya Facebook group, where you’ll connect with a passionate community of users, share tips, and collaborate to fuel your success. With Ocoya, you’re not just learning, you’re joining a movement!
8. Reviews
G2: Ocoya stands tall with a 4.7 rating, a tiny bit ahead of Zoho Social’s 4.6.
Trustpilot: Ocoya with its 4.7 star rating overshadows the one of Trustpilot that’s far behind with its 4.2 stars.
Capterra: Both social media scheduling tools tie it up with a 4.7 star average.
9. The verdict
Both Zoho Social and Ocoya have their pros and cons – that much is clear. But we want to make an objective case why Ocoya is measurably better. The obvious area is the pricing aspect. Comparatively speaking, your dollar goes so much further with Ocoya’s plans compared to our competitor’s. And our most expensive pricing tier is $150 that clearly outshines Zoho Social’s $400 equivalent every step of the way.
Feature-wise, it’s just different; one tool might suit your needs better than the other, so this completely depends on what you’re looking for as an individual. But we do have to point out that Ocoya’s AI content generation module is just so much more comprehensive, fine-tuned and refined, all while retaining its intuitive and user-friendly approach. Moreover, Ocoya’s integrated analytics give you much more in-depth insights compared to the one offered by Zoho Social. And don’t forget that Ocoya offers a myriad of fun templates to play around with, allowing you to customize your experience exactly the way you prefer.
While both support collaboration, eCommerce features, and offer customer support, the people have voted on independent customer review portals – on Capterra it’s a tie, but as far as the rest of them go, the trophy goes to Ocoya!
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